Property to Open Fall 2014, Location will Replace Existing Store and Host Mixed Use Property
Fort Myers, Fla. – June 12, 2014
Scott Fischer Enterprises (SFE), owner of six Harley-Davidson® stores and leader in their industry, is growing in Southwest Florida. Today the company announced plans to develop sixteen acres of property located near Interstate 75 and Daniels Parkway in Fort Myers. The property has been named Six Bends and will incorporate a Harley-Davidson® retail location, Riding Academy® and test ride track, event center and commercial space.
“The development of this new location will not only better serve our customers, it’s part of an on-going commitment to innovation and business excellence,” commented John Greene, Partner and Chief Branding Officer of SFE. “This project has been carefully crafted to offer the ultimate user experience and we’re excited to share it with the Fort Myers community.”
Six Bends is a 16.5 acre project that will include a 54,000 square foot store, on-site rider education training course, Riding Academy®, and an entertainment venue that will hold more than 5,000 people, making up phase one. Phase two encompasses approximately 45,000 square feet of mixed-use commercial space via two additional onsite buildings. Phase one is expected to open in the fall of 2014 and phase two in summer 2015.
The new facility will replace the existing location on Colonial Boulevard in Fort Myers. Current staff will move to the new location. An increase of 35-40% in staffing is expected. Primary parties in the project are predominately made up of locally based businesses and include: Chase-Builder Corporation, Morris-Depew Associates, CC+M Design Group, and RG Architects, Strayhorn and Persons, PL. Other involved parties include DesignWorks Studios and Shook-Kelley.
Why Six Bends?
The term “six bends” refers to the bends in a motorcycle’s handlebar, a part often customized on a motorcycle. As with virtually all parts of a Harley-Davidson®, the handlebars are customizable and unique to the rider. SFE Feels strongly that each rider in the motorcycle community is unique, but bound together by the passion for riding that they share. Six Bends is a community for riders and non-riders to enjoy themselves, attend events and patron other local businesses.
The lore of Six Bends extends to the very fiber of the projects, how the roads are placed, where people can gather – moments in the space. It carries over into the event center that will play host to community events and concerts, named Top Rocker, whose name not only refers to future visiting musicians, but also the top badge on a motorcycle vest. Six Bends is more than just a name, it’s a lifestyle and point of view that SFA is excited to share with the Southwest Florida community and beyond.
About Scott Fischer and Scott Fischer Enterprises
Scott Fischer Enterprises (SFE) has been serving the motorsports community for more than 25 years. A leader in the Southwest Florida business community and the Harley-Davidson® / motorsports industry, Scott Fischer and motorcycles are synonymous. Regularly honored by the Harley-Davidson® Motor Company as one of the top in the industry, Fischer and his stores have been honored with Platinum and Gold Bar & Shield Awards as well as many other community and business awards. SFE owns and operates five stores in four states, Alabama, Florida, New Mexico and North Carolina and an additional retail location in Albuquerque, New Mexico. For more information, please visit http://www.SFE-US.com.